Sonia Rykiel for H&M

Margareta van den Bosch, Creative Advisor H&M & Nathalie Rykiel, President & Artistic Director Sonia Rykiel
Photos courtesy: H&M/Mattais Barda & Matthieu Salving

H&M has announced that President & Artistic Director of Sonia Rykiel, Nathalie Rykiel, will be the next designer collaboration for winter 2009 & spring 2010. I am so very excited about this especially on the heels of the Jimmy Choo collab. "This marks the first time that H&M has extended its designer collaboration to the world of lingerie & related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide & at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M."

The fun doesn't stop there either! Read more after the jump...


"H&M and Sonia Rykiel are pleased to announce a second collaboration
for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010."

"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia
Rykiel."

I can't wait for this! Stay with The Sassy Peach for more up-to-date news.